Beginning in 2011, EFE-Maroc became the first affiliate in the EFE Network to undertake a national expansion. Established in Casablanca in 2006, EFE-Maroc has broadened its operations to reach Grand Casablanca, Rabat-Salé-Zemmour-Zaer, Doukala–Abda and Tanger-Tetouan with plans to expand to Sous-Massa-Dra and possibly to Marrakech-Tansfit and Fes-Boulemane over the course of the next two years.

Committed to shifting the needle on youth employment on a national scale, EFE-Maroc is catalyzing high-level institutional change by partnering with some of Morocco's largest universities. Through partnerships with the University Hassan II in Casablanca and El Jadida, Chouaib Doukkali University in El Jadida and Abdelmalek Essaadi University in Tangier, Tetouan, and Assilah, EFE is sharing best practices and curriculum to help these universities improve the employment outlook of their graduates.

You can visit EFE-Maroc's site here.


  • Brahim Mouamed Slaoui

    • EFE-Maroc Board Chair
      CEO, Mafoder; Founder, YPO Morocco


    Mr. Slaoui is the President and CEO of Mafoder Group, an international iron and steel foundry. He is at the forefront of several youth empowerment and leadership initiatives and currently serves as President of the “Circle of Progress” foundation, President of AMIDEP on design and innovation, and as a board member of Espace Bidaya for Social Entrepreneurship. Past offices of Mr. Slaoui’s have included board memberships on Injaz and Endeavor Morocco and as President of the International Association for Human Values, Morocco (IAHV).

    He is also the founder of Youth President’s Organization – Morocco (YPO), a global network of young chief executives. Mr. Slaoui holds a Masters in Finance from Paris Dauphine University and an MBA from the Columbia University, where he currently serves as a Board Member for its Morocco Alumni Association.

  • Omar Chaabi

    • Executive VP, YNNNA Holding; Founder of SIFE



    Omar Chaabi is the Executive VP of Ynna Holding, a leading industrial group operating in various industries across North Africa and the Middle East. With over 19,000 employees, Ynna Holding is the largest private employer in Morocco. Mr. Chaabi is a member of Youth Presidents’ Organization (YPO), a global network of young chief executives. He is Chairman of PNB-NAPEO Morocco and the founder of Students In Free Enterprise (SIFE), a partnership between business and higher education that is preparing the next generation of entrepreneurs and business leaders to create a better world for everyone. Mr. Chaabi holds an MBA in marketing from the University of San Francisco.
  • Amine Berrada Souni


      President of FENGARI, CETIA


    A graduate of Duke University, Mr. Berrada directs the Company Chérifienne Chocolaterie Aiguebelle. He is President of the Federation Food (FENAGRI) and the Technical Centre for Food Industries (CETIA). He is a member of the Board of the CGEM and the Economic, Social and Environmental Council (CESE). Parallel to EFE, he participated as an administrator in the development of several organizations such as Citizens of Morocco, Morocco Numeric Club Napeo GNP, or Initiative for Global Development (IGD Frontier 100).

  • Abdelkader Boukhriss

    • Tax Partner, Trust Company of Morocco

      Member of National Council and International Fiscal Association



    Currently, Abdelkader Boukhriss is a Tax Partner in the firm Trust Company of Morocco. Mr. Boukhriss has been an accountant since 1991. After two years of experience in Africa as a consultant for the World Bank, Mr. Boukhriss returned to Morocco to run a public accounting firm for consulting and audit. He is a member of the National Council and the International Fiscal Association, Treasurer of the Institute of Chartered Accountants, President of the Tax Commission to the President and CGEM association “Circles of Progress.” Sworn in before the Court of Appeal of Casablanca and the Supreme Court expert, Mr. Boukhriss is also a member of the Board of the Chamber of Commerce of Belgium, Luxembourg, and Morocco. He is also an active member of two associations of public utility “Work of the Drop of Milk” and “Association against AIDS.”

  • Anas Guennoun

    • Director, The Abraaj Group


    Mr. Guennoun started his career at Societe Generale, Paris in 2000 in the Mergers and Acquisitions department where he held a number of transactions in the automotive, media and distribution. He then joined the Branch Equity (Private Equity) Societe Generale Group in 2005, responsible for initiating a fund covering North Africa. In 2011, he joined the Abraaj Capital Group – the world leader in private equity dedicated to emerging countries, which manages the Moroccan office. Mr. Guennoun graduated with a Finance degree from Paris Dauphine University.


  • Ali Kadiri


      Managing Director, La Caixa


    Mr. Kadiri was born in Morocco in 1955 and holds an MBA from PACE University in New York. He graduated from the Higher Specialized Studies and Advanced Studies at the University of Bordeaux in France and graduated from Commercial, Administrative and Financial Studies Graduate School of Commerce and Business Administration of Bordeaux. Ali Kadiri began his career in the financial sector with Citibank Maghreb in Casablanca in 1985, as head of the department of financial institutions. In 1988, he joined the Commercial Bank of Morocco as head of the Department of Investment Credits and was appointed Deputy Director of the International Division. A few years later he became the Director of Development and International Relations at the same entity. Ali Kadiri has extensive experience in the financial sector, particularly in the international area.

  • Laila Mamou


      President & CEO, Wafasalaf


    Laila Mamou has been the President and CEO of Wafasalaf for over eight years. She is also the Vice President of the DCA, a member of the National Council Company, and the General Confederation of Enterprises of Morocco (CGEM). Mamou is also a founding member and Vice President of the Entrepreneurship Club, a space for exchange and reflection among economic actors to promote entrepreneurship in Morocco.

  • Mhammed Abbad Andaloussi


      Founder, Al Jisr


    Mhammed Abbad Andaloussi has been the former Bank Director for Wafabank for 34 years and Attijariwafa Bank Foundation for 5 years. He participated in the launch of the Al Jisr Association, which works with all sectors of Moroccan society that have a vested interest in improving educational outcomes, and has successfully fostered true public-private partnerships in the education sector. He also participated in the launch of Injaz Al Maghrib to stimulate entrepreneurship among young people. Mr. Andaloussi is also a member of the Higher Education Council and international networks of social entrepreneurs such as, Ashoka and Synergos Schwab. In 2010 he won the Social Entrepreneur of the Year award for North Africa and the Middle East presented by the Schwab Foundation and the World Economic Forum and was one of the recipients of the Fifth Annual Clinton Global Citizen Award.

  • Ronald Bruder

    • Founder, Education For Employment; Chairman, EFE-Global

    Honored by TIME Magazine as one of the 100 Most Influential People for his nonprofit work with EFE, Mr. Bruder began as a serial entrepreneur with businesses in real estate, travel, pharmaceuticals and energy. In 1977, he founded The Brookhill Group, which owns and manages properties throughout the US with a focus on creating investment partnerships to develop or redevelop shopping centers, office buildings and multi-family homes.

    Mr. Bruder was an attendee at the World Economic Forum in Davos, Switzerland. At the World Economic Forum in Tianjin in 2012, he was named a Schwab Foundation Global Social Entrepreneur for his work in founding EFE. He has served as a delegate of the Council on Foreign Relations to the Jeddah Economic Forum, and a contributor to the US-Islamic World Forum in Doha, Qatar. He is frequently invited to share EFE's best practices at major international conferences and fora, and has addressed audiences at the Clinton Global Initiative, World Economic Forum and the United Nations, among others.

    Mr. Bruder earned his bachelor's degree from Adelphi University, a MBA from New York University, and a Post Master in Accounting & Taxation from Iona College.

  • Brahim Benjelloun-Touimi

    • Delegate General Manager to the Chairman's Office, Banque Marocaine du Commerce Exterieur

    Mr. Brahim Benjelloun-Touimi serves as a Delegate General Manager to the Chairman's Office at Banque Marocaine du Commerce Exterieur S.A. (alternately Banque Marocaine Du Comm Exter). Mr. Benjelloun-Touimi served as General Manager and General Secretary of Banque Marocaine du Commerce Exterieur. He joined BMCE Bank in 1990, initially as Manager of the International division, then Deputy Director reporting to the Chairman, in charge of setting up capital market activities - brokerage through MIT, asset management with Marfin, and the creation of the first mutual funds on the Casablanca Stock Exchange. Amongst his responsibilities within the Bank, he serves as the Chairman of the ser­vice corporation This email address is being protected from spambots. You need JavaScript enabled to view it., specialized in Information Technologies. He began his professional career in 1985 on the French financial markets, before taking over responsibility for research in the dealing room of a large French investment bank. He serves as a Director of Banque Marocaine du Commerce Exterieur. Mr. Benjelloun-Touimi serves as Director of PROPARCO SA. He serves as President of Advisory Board at Salafin S.A. He serves as Board Member of BMCE Bank Foundation for Education and Environment, as well as President of Planet Finance Maroc. During his PhD program, he was selected by the IMF to carry out research on the financial system of one of the Fund's member countries. Mr. Benjelloun -Touimi holds a PhD in Money, Finance and Banking at the Paris I Pantheon Sorbonne University in 1985.


Workplace Success Program

EFE’s flagship Workplace Success Program teaches young Moroccans crucial private sector professional skills. Initially developed with McGraw Hill, to respond to the specific Moroccan context and needs of the Moroccan labor market a team of Moroccan consultants customized the Workplace Success Program curriculum translating materials into French and featuring examples and case studies from Moroccan business leaders.

Since its inception in 2007, the Workplace Success Program has propelled young Moroccan trainees into new jobs and brighter futures in the banking, retail and manufacturing sectors.  In keeping with EFE’s mission to encourage educational reform in the region, EFE-Maroc is also working closely with Hassan II University of Casablanca to integrate Workplace Success into the University’s broader course offerings and make it available to more of its 27,000 students.

Force de Vente, Sales Force Training program

In February 2009, EFE-Maroc launched the Sales Force Training Program, which provides unemployed university graduates with training in cutting-edge business-to-consumer sales techniques and other highly marketable skills. This program responds to the growing need for qualified salespeople in Morocco as increased trade with Europe forces local companies to elevate their standards to meet global competition.

Finding a Job is a Job

In 2011, EFE began delivering short-term work-readiness training programs for youth at public universities and youth centers throughout Morocco.  EFE partner ManpowerGroup has provided EFE with access to its curriculum Finding a Job is a Job curriculum, a core work-readiness course that focuses on the skills and discipline needed to conduct an effective job search.  The program consists of direct training classes supplemented by take-home and independent exercises and activities over a period of 3-5 days, as well as ongoing counseling and individualized counseling or candidates.

To date, EFE-Maroc partners with multiple youth centers in Grand Casablanca as well as with Hassan II University to offer its FJIJ training programs to youth.  EFE-Maroc also expanded its geographic reach to the Doukkala-Abda region by cementing a partnership with Chouaib Doukkali University in El Jadida in 2011.

ICT Training

Using Microsoft’s Digital Literacy Curriculum, EFE-Maroc provides ICT skills training to Moroccan youth who participate in its Workplace Success or Sales Force Training programs.  Digital Literacy teaches and assesses basic computer concepts and skills, enabling individuals to use computer technology in everyday life to develop new social and economic opportunities for themselves, their families, and their communities.  These skills enable EFE-Maroc’s graduates to work in ICT companies and call centers or, when requested by the employers, to improve their ICT skills for specific job positions.




llhem comes to EFE-Maroc with 16 years of diverse experience in both the private and non-profit sectors. She worked with Ericsson for over a decade and held various positions in Moroccan NGOs, including the Lalla Hasna Foundation and RSO Morocco. Ilhem started her own company around innovative digital solutions and enhancing the ability of businesses to engage in social responsibility. She received her Master’s Degree in Digital Telecommunications from Telecom ParisTech.

EFE-Maroc Contact Info

EFE Maroc or Fondation Marocaine de l’Education pour l’Emploi 2, rue Brahim Ibn Adham, 5ème Etg.
Palmier – Casablanca
Morocco 20340
Tel:     + 212 522 99 35 30
Fax:     + 212 522 98 60 47
This email address is being protected from spambots. You need JavaScript enabled to view it. ; This email address is being protected from spambots. You need JavaScript enabled to view it.