EFE-Tunisie is a local non-profit association that addresses youth unemployment in Tunisia by providing young women and men with skills and tools to find a job or start a business, build their future and give back to their communities. EFE-Tunisie is the newest of the EFE affiliates in the Middle East and North Africa region. It started operating in May 2012.

EFE-Tunisie was launched with support from the US Department of State Office of the Middle East Partnership Initiative (MEPI). In just a few months, EFE-Tunisie was legally registered as a non-profit association in Tunisia, recruited a strong founding Board of Directors comprised of prominent Tunisian business and civil society leaders, and recruited talented local staff members to lead its training programs and job placement initiatives.

EFE-Tunisie has developed programs to bring together Tunisian and international partners in public-private partnerships that provide youth with economic opportunities. To date, EFE-Tunisie has carried out business workplace skills training and sales skills training for unemployed youth who have gone on to work for EFE-Tunisie's prominent first partners, Magasin Général and Vistaprint.

Committed to catalyzing change at major education institutions, EFE-Tunisie has partnered with the University of Kairouan and University of Gafsa in central Tunisia, the University of Gabes in the south, the University of Jendouba in the northwest, the University of Tunis Manar (the biggest in the country), the University of Sousse in the Center-East, and ISET Zaghouan in the East to enhance the employment outlook of students by providing job search skills trainings.

You can visit EFE-Tunisie’s site here.

EFE Tunisie Board of Directors

  • Maitre Donia Hedda Ellouze


      Chair, EFE-Tunisie
      Founder, Cabinet Donia Hedda Ellouze and Lawyer at the Supreme Court of Tunisia


    Maître Donia Hedda Ellouze is a lawyer at the Supreme Court of Tunisia. In 1986, she founded the law firm Cabinet Donia Hedda Ellouze, one of Tunisia’s largest corporate law firms and a market leader in corporate law, mergers and acquisitions, privatization, and international arbitration. The IFLR1000 guide to the world’s leading financial law firms recommended Cabinet Donia Hedda Ellouze, and the firm was recognized as a leader in corporate and M&A law by Legal500. Maître Donia Hedda Ellouze was profiled as one of the 25 most influential businesswomen from francophone Africa in Jeune Afrique’s May 2013 edition, and in 2014 blogged about Tunisian women’s employment in The Huffington Post. She speaks French, Arabic, English, Spanish, and Italian fluently.

  • Hedi Sellami


      CEO, Tunisie Cables; Vice President, One Tech Group


    Mr. Hédi Sellami is Chief Executive Officer & Executive Director at One Tech Holding SA, Co-Chief Executive Officer at Tunisie Cables SA, Chief Executive Officer at One Tech Mobile SA, and Chairman at Hélioflex North Africa Sps SA. He is on the Board of Directors at One Tech Holding SA, and serves as Treasurer for the EFE-Tunisie Board of Directors.

  • Souheil Ben Abdallah

    • Senior International Development Specialist, Deloitte

    Souheil Ben Abdallah currently serves as the Senior Institutional Development specialist at Deloitte, consulting for international projects based in Tunis. He specializes in providing technical expertise for capacity building and organizational development projects. Prior to joining Deloitte in 2013, Souheil held a long tenure as the General Manager and Vice President of Baco Group for 17 years. He is fluent in French, English, and Arabic. Souheil serves as Secretary General for the EFE-Tunisie Board of Directors.

  • Taher Bayahi


      Chairman & CEO, Société Magasin Général


    Tahar Bayahi is currently the president of Bayahi Group, partner of the French distributer company Auchan, and president of the Board of Directors for Magasin Général. He has vast experience in business and market analysis, mergers and leadership, and has been active in Tunisian business development and privatization following the revolution of 2011, to improve the future of the country and send positive signals to foreign investors.

  • Douja Gharbi


      Owner, DG International Corporation and Entrepreneur


    Douja Ben Mahmoud Gharbi began her career as a Tunisian entrepreneur in 1995, with strong motivation for development of the community and of the economy. She began her first business in 1996 in the industrial sector, and ever since she has continued to launch businesses and joint ventures, founding five in the same sector thanks to her innovative ideas with a particular focus on exports, specifically towards European markets. In addition to her entrepreneurial activities, Douja is very active in professional associations in Tunisia. She served as member of the Executive Bureau of the Centre des Jeunes Dirigeants (CJD, Center for Young Leaders) of Tunisia from 2005 to 2009, in charge of international relations, and led many activities to promote businesses internationally and entrepreneurship in Tunisia. Simultaneously, she served as a member on the Executive Board of the Chambre des Femmes Chefs d’Entreprises de Tunisie (Chamber of Women Business Leaders of Tunisia) from 2002 to 2011, in charge of communications and leading projects to promote entrepreneurship among women and the promotion of exports of products made by women. At the same time, she served as “Tunisian Hub Manager” representing the CNFCE in the MENA Businesswomen’s Network until 2011. Douja is also a founding member of the board of the network PNB/NAPEO Tunisie. Finally, she was a founding member and the first Vice President of the Confédération des Entreprises Citoyennes de Tunisie (CONECT – Confederation of Civic Enterprises of Tunisia) since August 2011. Douja received her degree in management and economics from Tunis, as well as a mini MBA from Beyster Institute of the Rady School of Management of the University of California, San Diego. She has been highlighted as a key speaker at numerous international conference championing causes of youth and women entrepreneurship.

  • Salwa Smaoui


      Regional Director – Advertising & Online, Microsoft Middle East and Africa


    Salwa Smaoui has played numerous leading roles within Microsoft’s Tunisi-based operations. She was most recently invited to serve as the Windows and Surface Business Group Area Leader for Western Europe, managing the development of marketing strategies for the European market from headquarters in Brussels, while continuing to manage her teams in Tunisia. Before this nomination, Mrs. Smaoui served as the Director of Advertising for Microsoft’s Middle East and Africa division since 2011, and prior to that she was Microsoft’s General Manager in Tunisia. Prior to her tenure with Microsoft, Mrs. Smaoui worked with major companies Noor, Alcatel-Lucent and Canal+Horizons. She received her Master’s in Industrial Engineering from Oklahoma State University.

  • Adel Goucha


      Principal, Kantara Investments, Abraaj Group


    Based in Tunisia, Adel Goucha is a member of the team that manages The Abraaj Group’s investments in the Middle East and North Africa. He led the investments with Opalia Pharma, Unimed Pharma, PEC and Moulin d'Or in Tunisia. Before joining The Abraaj Group, he led the MENA coverage team at Natexis Pramex International. He previously worked in sales for Prudential Bache Securities. Mr. Goucha graduated in Business Administration from the Institut des Hautes Etudes Commerciales, Tunisia and holds a Master’s in Economics and International Finance from the University of Paris Dauphine.

  • Abderrazak Zouari


      Former Tunisian Minister of Regional Development


    Abderrazak Zouari, originally from Sfax, Tunisia, is a Tunisian economist, academic and politician. He served as Minister of Regional and Local Development from March to December, 2011, during the government of Beji Caid Essebsi. In November 2011, he became president of the Board of Directors for UBCI, the Union bancaire pour le commerce et l’industrie. He is also a member of the Board of Directors of the Central Bank of Tunisia. Prior to these posts, Abderrazak received his PhD from the Sorbonne, in France. From 1991 to 1997 he served as the director of the Ecole supérieure de commerce de Tunis, and was also professor at the University of Carthage, a visiting processor in political economy and regional integration at the University Paris II in France, and a visiting professor in economics and intermediate finance, as well as in economics and social risk management, at the University of Rouen in France.   

  • Ronald Bruder

    • Founder, Education For Employment; Chairman, EFE-Global

    Honored by TIME Magazine as one of the 100 Most Influential People for his nonprofit work with EFE, Mr. Bruder began as a serial entrepreneur with businesses in real estate, travel, pharmaceuticals and energy. In 1977, he founded The Brookhill Group, which owns and manages properties throughout the US with a focus on creating investment partnerships to develop or redevelop shopping centers, office buildings and multi-family homes.  Mr. Bruder was an attendee at the World Economic Forum in Davos, Switzerland. At the World Economic Forum in Tianjin in 2012, he was named a Schwab Foundation Global Social Entrepreneur for his work in founding EFE. He has served as a delegate of the Council on Foreign Relations to the Jeddah Economic Forum, and a contributor to the US-Islamic World Forum in Doha, Qatar. He is frequently invited to share EFE's best practices at major international conferences and fora, and has addressed audiences at the Clinton Global Initiative, World Economic Forum and the United Nations, among others.  Mr. Bruder earned his bachelor's degree from Adelphi University, a MBA from New York University, and a Post Master in Accounting & Taxation from Iona College.

  • Slim Zeghal

    • CEO of Altea Packaging and Board Member of the Arab Institute of Business Leaders (IACE)

    Slim Zeghal is currently the CEO of Altea Packaging, a group of companies operating in flexible packaging in Tunisia, Morocco, Egypt & Algeria. He holds an engineering degree from Ecole Centrale Paris, a Master of Science degree from University of California and a Ph.D. in process engineering. He started his career with Elf-Atochem in the course of his doctorate work before joining the Vivendi - Generale des Eaux Group which he left in 2000 after having been its Water Division’s Deputy R&D Director. He then joined the Havas Group where he managed its interactive subsidiary Connectworld.

    He then joined the advertising agency affiliate to DDB operating in Tunisia & Algeria, before moving to Cogitel, the Tunisian leader in flexible packaging, which became part of Altea Packaging as a result of an LMBO. He was able to design and execute the development strategy for the Group. In 2005, Cogitel took control of the then number two of the sector in Tunisia, before making more international developments in the framework of Altea Packaging, with the acquisition of Roland Emballages in France and the inception of Cogitela in Algeria in 2007, and the successive acquisitions of Optima in Morocco and Porta/Rotopack in Egypt in 2008. Today, Altea Packaging is the leading flexible packaging converter in the MENA region with a consolidated turnover close to $100M, a production capacity in excess of 30 thousand tons per year, a workforce of more than 700 people and a unique footprint in the region.

    Slim Zeghal is also an active member of ATUGE (French Engineering & Business Schools Tunisian Alumni Association) where he served as Vice-President and of IACE (Arab Business Leaders Institute) where he is a Board Member. He is also a founding and managing member of CONECT (new Tunisian Employers Union), and initiator of a significant Art initiative called “Artocraty in Tunisia” in 2011.

EFE Tunisie Training Programs

Workplace Success

EFE-Tunisie's Workplace Success training program helps young people entering the workforce to develop the teamwork, leadership, presentation and organizational skills necessary to become professional and successful employees.

Sales Force (Force de Vente)

The Sales Force training program has been adapted to fit the Tunisian context.  Growth in Tunisia’s trade has increased the demand for qualified salespeople who can help local companies to elevate their standards and compete globally.  In response to employer demands, the Sales Force training program is delivered to provide youth with training in business-to-consumer sales techniques and other highly marketable skills. This program was developed by an International Advisory Council of sales leaders from Harvard Business School, Koç University, Istanbul; and the University of North Carolina.

Finding a Job is a Job

An agreement with the Tunisian Ministry of Higher Education has enabled EFE-Tunisie to launch a training program at public university partners in Gabes, Gafsa, Kairouan, Jendouba, Sfax, Tunis, Sousse, and Zaghouan, to prepare university students for their transition into the job market. Using ManpowerGroup’s “Finding a Job is a Job” curriculum, the training program teaches students how to search for job openings, prepare cover letters and CVs, interview successfully.

Entrepreneurship Training Program

EFE-Tunisie launched its Entrepreneurship Training Programs to provide aspiring entrepreneurs with the skills and tools they need to launch their own businesses. EFE-Tunisie is partnering with Intel to deliver Ideation entrepreneurship courses at its university partners, and with Microsoft to administer entrepreneurship skills training courses to unemployed youth throughout the country.


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Ms. Chaffai, the current CEO of EFE-Tunisie, has previously worked at the Tunisian Ministry of Employment and Vocational Training, Ministry of Communication Technologies, and the Tunisian Internet Agency.  She holds degrees from the National Engineering School of Monastir and the Université de Technologie de Compiègne.  She has worked with EFE since May 2012.


Education For Employment Tunisie
Appartement n°08-09, 3ème étage, Immeuble Junior
Rue Lac Tanganyika
1053, Les Berges du Lac, Tunis
Tel: +216 71 860 090
Fax: +216 71 860 080
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