On September 30, BBC World Service featured the work of EFE-Maroc in a segment exploring Morocco's economic ambitions to become the investment gateway to the African continent.

The program visited EFE-Maroc's Job in Tech training, speaking with a trainee who spent a year unemployed after earning her master’s degree before enrolling in the program. Jihane Lahbabi-Berrada, CEO of EFE-Maroc, emphasized the central role self-confidence plays in EFE-Maroc’s trainings.

Listen to the segment here (starts at 11:56).

‍